Venture Wellness Adds Direct Primary Care in Chesterfield
TL;DR: Venture Wellness, led by nurse practitioner Julia Montgomery, began offering direct primary care in October 2026 at its Midlothian clinic, joining a membership-based model that has gained popularity nationally and in the Richmond area.
Quick facts
- Who: Venture Wellness and Julia Montgomery, DNP
- What: Existing practice added direct primary care memberships
- When: October 2026
- Where: Midlothian, Chesterfield County
The story
Venture Wellness, a four-year-old medical practice founded by nurse practitioner Julia Montgomery, launched direct primary care services in October 2026 at its clinic in Midlothian. The membership-based model charges patients a monthly fee directly to the practice rather than billing traditional insurance.
Venture Wellness set membership prices by age group and payment frequency: children ages 2 to 17 pay $59 to $65 per month, adults ages 18 to 64 pay $99 to $109 per month, and seniors ages 65 and older pay $109 to $119 per month. The clinic offers discounts for existing patients and group rates for businesses, and plans to cap memberships at 300.
Montgomery, who co-owns the practice with her husband, stated her motivation for the direct primary care model: "We wanted to get away from the model that causes people to fall through the cracks." She cited difficulty patients faced in finding and keeping a primary care provider, which she requires of patients who come to her clinic for its specialized care. The clinic recently hired nurse practitioner Danielle Braithwaite to support the direct primary care expansion.
The direct primary care model has gained popularity in recent years nationally and in the Richmond area, according to Richmond BizSense. A direct primary care practice opened in New Kent earlier this year, and locally based EuDoc opened in Chesterfield in 2021 and added a Henrico location in 2024.
Key players
- Julia Montgomery: Founder and majority owner of Venture Wellness, nurse practitioner
- Danielle Braithwaite: Nurse practitioner at Venture Wellness supporting direct primary care expansion
- Venture Wellness: Direct primary care provider in Midlothian
Key dates
- October 2026: Venture Wellness launched direct primary care services
Why it matters: The expansion of direct primary care options in Chesterfield County offers residents an alternative to traditional insurance-based medicine, which providers pitch as simpler and less costly medical care. The trend reflects broader national shifts in how some patients seek primary care.
Correction (2026-11-10): An earlier version of this story said Venture Wellness was at least the fourth direct primary care provider to open in Chesterfield County and that EuDoc was the county's first. Richmond BizSense, the source, gives no such count. Venture Wellness, founded in 2022, added direct primary care in October.
Places
Development timeline
- 2021EuDoc opens in Chesterfield: Locally based direct primary care practice EuDoc opens in Chesterfield and later adds a Henrico location in 2024 [source]
- October 2026Venture Wellness launches direct primary care: Venture Wellness, a four-year-old practice founded by Julia Montgomery, DNP, opens direct primary care membership services at its Midlothian clinic with membership costs of $59-$119 per month depending on age group [source]
Related links
Read the original at Richmond BizSense →
Sources
- Direct primary care trend continues to spread locally, this time in Chesterfield
- Venture Wellness - Direct Primary Care in Midlothian, VA
- EuDoc - Direct Primary Care
- Midlothian, Virginia