New DVD Store Opens at Chesterfield Towne Center

TL;DR: Blue Rose Video & More, a new DVD and collectibles retailer operated by Wayne Marshall, opened in September at Chesterfield Towne Center.

The story

Wayne Marshall, a southwest Virginia native and lifelong movie enthusiast with prior experience working at video stores, opened Blue Rose Video & More on September 5, 2026, at Chesterfield Towne Center. The store occupies approximately 700 square feet and operates next to Spencer's.

Blue Rose Video & More stocks new and used DVDs, Blu-rays, and 4K Ultra HD discs, along with rental options. The store also carries a curated selection of movie and television collectibles, action figures, and pop culture merchandise, with a particular focus on hard-to-find titles from specialty labels like Criterion Collection as well as modern releases and classic films.

Marshall's decision to launch the business came after observing significant market trends. He noted that physical media sales have increased in double digits quarter over quarter, and identified a local gap in rental services and boutique label releases. "I have very limited options in the Richmond area" for specialty films, Marshall said, describing his aim to offer comprehensive preorder programs for collectors seeking alternatives to streaming services.

The venture represents Marshall's pivot after prior employment in customer service and catering. His family played a key role in the store's launch: one daughter serves as store manager, while his wife and another daughter assisted in establishing the business.

Blue Rose Video & More's opening reflects a broader resurgence in physical media retail across the Richmond area, with other competitors including Monster Video and Rewind Vintage also launching in the region this year, particularly appealing to younger audiences seeking alternatives to streaming dominance.

Key players

• Wayne Marshall: Owner and founder of Blue Rose Video & More
• Blue Rose Video & More: New retail store offering DVDs, Blu-rays, collectibles, and movie rentals

Key dates

• 2026-09-05: Blue Rose Video & More opens at Chesterfield Towne Center

Why it matters: Residents now have a local specialty option for purchasing, renting, and discovering physical media and film collectibles rather than relying solely on streaming services or mass-market retailers. The store's emphasis on hard-to-find titles and rental services addresses a market niche that larger retailers have increasingly abandoned.

Places

• Chesterfield Towne Center
• Midlothian Turnpike

Related links

• Chesterfield Towne Center

Read the original at WTVR CBS 6 Local →

Sources

• DVD shop Blue Rose Video & More presses play in Chesterfield mall
• New DVD store opens in Chesterfield Towne Center amid physical media comeback